Open courses NPDC: Innovation of products, services and processes

Developing new products, services or processes is very important to survive in this world of severe competition and rapidly changing  customer needs. But the new product development process is filled with booby traps, delays and other challenges. Improving  the new product development process leads to decreasing times to market and substantially contributes to the financial success of new products and services.  

But what tools and concepts can you use? And what is the best way to organize the new product development process? The New Product Development Course presents a methodology that is world standard in product development, innovation and new business development. 

World standard & practical

The New product Development Course is accredited by the Product Development and Management Association (PDMA).

The course is customized to companies in order to improve recognition by participants. Besides the theory the course is filled with practical examples and cases. And of course interaction between participants is stimulated so that you also benefit from other experiences.


+ Learning objectives

Target group
This course is especially designed for professionals responsible for or involved in new product development, innovation or new business development. Managers R&D, staff working in R&D, engineering, product managers, marketing managers, innovation managers, project leaders and project members.

Your results
After this course you can apply a structured methodology to your new product development processes. You have ideas to make product development processes more efficient and effective. And individually this course gives a boost to your personal professional career. The course is a preparation to the official PDMA exam that gives access to the New Product Development Professional (NPDP) certificate.

Most of the courses take place in a central location in The Netherlands, close to Schiphol Airport


Course inhoud

  • Introductie: ‘me, myself and my company’ (self prepared introduction of participants)
  • Idea generation / creatief denken
  • Company and Product Strategy and alignment
  • New Product Process
  • Team, People and organizational issues
  • Market Research
  • Portfolio Management
  • Tools and metrics
  • Exam preparation

Quote participant

‘The NBDA-STEM New Product Development course is a very good way for people starting in the field to get to know the various aspects that play a role: from strategy formation, to customer understanding and metrics to measure your success. The course itself and the provided literature also form an excellent basis for getting the PDMA NPDP certification.’

Martijn Antonisse
DSM Innovation Centre

Martijn successfully passed the PDMA-exam in the autumn of 2012 after his participation to the NPD-course in the autumn of 2011.